The project carried out by SKNK members for WWF, a globally recognised organisation, focused on promoting responsible fishing practices.
The aim of the project was to propose practical improvements to WWF’s Fish Guide, making it better suited to the needs of both its current and potential future users. The SKNK team successfully conducted an in-depth analysis of consumers’ purchasing habits, developed a strategy for promoting responsible fishing in Poland, and prepared recommendations for WWF’s Fish Guide aligned with the proposed communication strategy.
